portfolio

Muy bien work.


01

Challenge.

Frenzi mini-bagel snacks. 2 years of research and testing went into developing this product.

What’s the best way to reach consumers and get them to adopt this new brand when they already have a supermarket aisle of choices?

02

Solution.

Speak to them when you’ve got their undivided attention and when they’re already snacking. At the movies, for example. So that’s exactly what we did.

We handed out product samples in cinemas and we developed a 60 second cinematic television ad which looked just like a movie preview. Audiences were riveted and entertained. And we got them to try our product.

03

Results.

The feedback was extraordinary. The product was sold out in the first few weeks of the launch.

Client:Culinar

(BBDO agency)

Type:advertising, art direction