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Muy bien work.


Client:Canadian Union of Public Employees

Type:advertising, art direction, creative direction, film direction

The campaign's objective, consisting of television advertising and an interactive website, is to defend everyone's right to a decent retirement, create awareness among the Quebec population and inspire change in current government legislation.

The website «cestnotreretraite.com» innovates with it's postcard petition. The user chooses the postcard which represents his ideal retirement. This unusual petition is then sent to both his provincial and federal members of parliament.

The public can follow each member's implication by viewing the number of cards received versus those that were read. People can share the best and worst scores of each member of parliament through social media. The website was produced in collaboration with Akufen.